WHAT BABIES SEE,
and why we choose to utilize black and white imagery.
New for summer 2019 is Wee Gallery an exciting and educational range of baby accessories, toys and books. They use high contrast imagery which is explained below.
HIGH CONTRAST imagery offers the best opportunity for newborns to focus on visual stimuli and promotes visual exploration and engagement.
Visual focus on a stimulus such as art cards can foster a SENSE OF CALM and coherence in visually busy spaces.
A card or toy placed over a changing area can be used to REDIRECT the ATTENTION of wiggly infants, making nappy changing time a little easier on parents and caregivers.
INTRIGUING IMAGERY invites commentary and conversation, encouraging adults to engage more with baby.