Shnuggle was developed by a husband and wife team and parents to three. They use their experience raising their own babies to develop a range of award-winning, clever baby products. Their aim is to make life easier for modern parents. They created the Shnuggle after their first baby, Rose, was very ill. They had a traditional Moses basket which was unhygienic and impossible to clean when she was sick. Their idea was for a modern Moses basket that was hygienic, hypoallergenic and silent.