The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working on wilderness and environmental preservation. Formerly named the World Wildlife Fund, this remains its official name in Canada and the US. It is the world’s largest conservation organization with over 5 million supporters; working in more than 100 countries; supporting around 1,300 conservation and environmental projects.
WWF aims to “stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.” A portion of all proceeds goes towards this foundation to support their cause.
You don’t have to be a little person to love our WWF luxury super cuddly soft toys – enjoy your very own wild animal at home and support them in the wild.